About Us


Supporting arts integration education programs across the United States with digital marketing and web development support. 

AZDS believes that the teaching of the arts in K-12 education fosters advanced thought leadership, ultimately benefitting both the next generation of professionals as well as the future of business. The arts in all forms (theatre, music, dance, and classic art) are what allow students to excel in the core subjects (math, science, social studies, literature, and writing) and further allow students to develop socially and become both right brain and left brain thinkers.

At AZDS, we use the arts every single day—designing websites, marketing campaigns, branding, and creating beautiful virtual and digital experiences. But even our clients in the hospitality industry are truly practicing a form of theatre every single day. From the moment you step into a hotel, the employees are actors and the managers are the directors. They are orchestrating a symphony of extraordinary service that allows guests to make new memories.

The leadership at AZDS, along with a stellar board of innovators and leaders from a variety of industries, has come together to create the AZDS Propel Foundation (Propel). Propel is a Colorado 501(c)3 public charity that supports arts integration programs across the United States with digital marketing and web development support. 

To find out more about the AZDS Propel Foundation please contact Danielle Skornik at Danielle@azds.com or 303-656-9367.

AZDS Propel is a non-profit 501(c)(3) Tax ID #81-2696695

Our Team


Danielle Skornik Deflorian, Esq. | Executive Director

Danielle Skornik has a passion for education and believes in using the arts to create well-rounded twenty-first century learners. She discovered her passion for the arts at a young age when she was lucky enough to receive a primary education that was heavily reliant on integrating the arts into the classroom, with classes such as orchestra, art, dance, and humanities.

In addition to her passion for supporting arts integration through digital marketing and web development support, Danielle is also admitted to practice law in the State of California. In 2011, she earned her undergraduate degree cum laude from the University of California Los Angeles and in 2014, she earned her law degree from the University of California Davis Law.

Our Board

Adam Deflorian | President

Adam Deflorian is the founder and chief executive officer ("CEO") of AZDS, LLC. He started the business in 2006 and has led it to numerous accolades for digital marketing work in luxury hospitality, private aviation, and real estate. 

Matt Briefer | Treasurer, Director

Matt Briefer is the founder and CEO of Traction, an accounting firm specifically positioned to serve the needs of emerging companies. Matt holds a Master of Accountancy from The George Washington University and an undergraduate degree in business from The University of Arizona. He is a licensed CPA in D.C. and New York. 

Ian Cornish | Director

Ian Cornish is the Executive Vice President of Operations at AZDS, LLC. He has been a part of AZDS LLC's leading web development and digital marketing projects for the past seven years. 

Donn Poll | Director

Donn Poll has a background in business and the nonprofit sector. He brings strategic thinking to planning, product/business modeling, communications and operations. He was CEO of The Poll Group, a marketing communication agency in Minneapolis that provided services to Fortune 500 and public sector clients for 20 years. More recently Donn focused on nonprofit consulting and management services before forming ThrivinGroup in 2012. Through ThrivinGroup's contract with Arts Integration Solutions, an Arts Integration Organization, Mr. Poll serves as the CEO of Arts Integration Solutions.

Rebecca Huetter | Director

Rebecca Huetter, a seasoned industry professional with an extensive background in the luxury hospitality market, currently manages the sales and marketing efforts of the two neighboring seaside hotels, Shutters on the Beach and Hotel Casa Del Mar. Previously, Ms. Huetter served as Director of Sales and Marketing at The Langham Huntington, Pasadena, where she managed the sales and marketing initiatives of the upscale property. Before The Langham, Ms. Huetter worked in similar roles with Thompson Beverly Hills and Ian Schrager's Mondrian Los Angeles and Clift San Francisco. She also worked at the Four Seasons Hotels &Resorts' U.S. headquarters in Chicago where she served as Director of Incentive Sales, a role that allowed her to establish a strong foundation of skills and contacts. Ms. Huetter has also occupied the role of Founder/Principal of Momentum Hospitality, Inc., a hotel management consulting firm with an emphasis on sales and marketing strategies.